Heck, we wrote this article because our sales team wanted a helpful guide to share with new content leaders.ħ. You're also accountable to them for bringing in new leads for the business via your content. Your Sales Team can give you insight into what sales enablement content will help sell the product, from guides to case studies. They'll work closely with you and your writers to optimize content and provide briefs for SEO-focused pieces.Ħ. If your SEO Team is separate from the Content team, become friends with them. Build a great relationship with your Content Writers, whether freelance or in-house, to understand their work style and what they need from you.ĥ. They can help answer technical questions and tell you where the product is headed.Ĥ. They'll help you understand how to write for customers to solve pain points.ģ. They understand how to speak to your ICP and how content should position the product.
Your number one job is to take work off their plate and make sure the KPI you own is hitting its target.Ģ. Learn their priorities and what's expected from you. Your most important stakeholder is your manager, who is most likely the Head of Marketing. Start by building relationships with people you can learn from and who will support you when you run into roadblocks in the future:ġ. Here are some actions to prioritize in your first few weeks. Get to know your team, the business model, the product, and the customer.įrom diving into data in Google Analytics to making friends with your sales team, there's a lot you can do to set up a strong foundation for success. Your top priority in the early days is learning as much as possible about your new company's business. You need to orient yourself first and figure out which direction land is before you set sail, or you'll become hopelessly lost in dangerous waters. Starting a new role is like being dropped in the ocean. Winging it at a new job and relying solely on old practices can sink you - your content is misguided, you fail to hit targets, and you get fired. It lets you focus on measurable goals that showcase early wins and immediately prove your value.
The marketing landscape is ever-changing and often unforgiving, so old tactics from your previous company aren't guaranteed to work.Ĭreating a 30-60-90-Day plan can set you up for success. You'll need to prove yourself all over again, even if you've previously held the Head of Content title. You're starting at ground zero at a new company.